Making a difference on TikTok
with influencers

We partnered with Resistbot, a non-profit tool that allows you to check your voter registration by texting 50409. To help promote voting ahead of the November election, influencers posted the phone number inside of existing TikTok trends. We hacked popular trends by having creators turn them into promotion for Resistbot.We also built an Instagram filter that was available to anyone who checked their voter registration with Resistbot ahead of the election.